Why Join the NBDA?

"Rather than feel alone in the quest for retailing excellence, the NBDA has provided wonderful friends and tools
to keep me buoyed in the rough and tough world of the bicycle business."

Dale Brown, Cycles De ORO, Greensboro, NC,  Member 10+ years

Member Benefits

America's Best Bike Shops

The America’s Best Bike Shops program is designed to identify and reward bicycle stores against the highest performance standards in the industry. Each year a store must submit a detailed on-line application describing what sets them apart from the average bicycle retailer. Photos of the stores appearance, along with examples of their outreach and marketing material is also required. Mystery shoppers evaluate the business by visiting the store, review­ing the website, and contacting the shop by phone to assess the performance from a consumer’s perspective. See the America's Best Bike Shops page for more details.

Barnett Bicycle Institute Announces New NBDA Member Benefits

With the NBDA's purchase of Barnett Bicycle Institute (BBI) now complete, we are pleased to announce a number of benefits for NBDA Members!

  • All NBDA members will automatically be placed on BBI's priority wait list
  • Access to the BBI Forum
  • Free Classified Postings

We hope all our NBDA members will take full advantage of these great member benefits with BBI and continue to push training and education for all their employees. To learn more, go to bbinstitute.com.

Newsletter Outspokin'

The blog-style newsletter Outspokin’, is the NBDA’s prime vehicle for giving dealers the kind of information they need. It carries a mix of "how to" features, discussions of industry issues, and progress reports on the NBDA.


Cost of Doing Business Study, Industry Overview, U.S. Specialty Bicycle Retailer and More... The NBDA compiles leading statistical studies for the bicycle industry annually. These reports focus on sales, market summaries, top vendors and and in-depth financial profiles of specialty bicycle retailers.  All these reports can be found under the Research and Reports Tab of this site,  and purchased within the NBDA online catalog. Members receive a substantial discount on these reports annually!  A key member benefit.


Paylocity has been a leader in payroll and human capital management for over 20 years.  Whether you’re looking for a low-cost, high-value payroll processor, a way to automate the back end of your business, or looking for help with your people, we can tailor the right solution for you.

NBDA members get special pricing and you’ll have a cycling industry veteran to help guide you through the process.  Call today for a quote! Or contact Brent at bhouse@paylocity.com.

Profitability Project (P2)

The NBDA Profitability Project, or P2 program is designed to improve the bottom line for participating specialty bike retailers. The format is similar to that of “20 Group,” Mastermind Groups, Dealer Groups and Young President’s Organizations (YPO), which have been successful in the automobile and other industries.

Each group is made up of non-competing dealers who meet to learn, compare, network, examine and analyze specific data from their businesses.The format of the meeting includes reviewing financial ratios for the group (as a whole) and a discussion of dealer best practices. Meeting also includes visiting a local participant's store and providing constructive feedback by other owner-retailers involved the group. Additional fees apply for participation.

Shipping Discounts: NBDA Freight Savings Plan

The NBDA Freight Savings Plan now offers more choices of carrier and better shipping discounts. For small parcel shipping, Shipping SOS, a new service of the NBDA Freight Savings Plan, offers deep discounts on small parcel domestic and international shipping. For large or heavyweight items, discounts are available with an extensive network of less-than-truckload carriers. Whatever you're shipping, contact Siriani for a quote and see how much you can save. For more information call 800-554-0005 or email solutions@siriani.com. for free enrollment in the NBDA Freight Savings Plan, go to http://www.siriani.com/nbdafsp.

SmartEtailing Special Offer

SmartEtailing provides website, marketing and data solutions to help independent bicycle retailers sell more product in-store and online. With SmartEtailing, a bike shop’s website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment. As a new member of the NBDA you can take advantage of a special offer on a SmartEtailing website.

PeopleForBikes Retailer Program

On September 18, 2013, Bikes Belong rebranded and changed its name to PeopleForBikes. The primary reason? To provide clear, easy-to-understand leadership for the U.S. bike advocacy movement under a single, powerful brand--one that has already attracted 770,000 individual supporters. The new PeopleForBikes will continue Bikes Belong's time-tested work to get more Americans bicycling more often. Bike industry suppliers and distributors will continue to pay PeopleForBikes (formerly Bikes Belong) Coalition dues, but the terms of PeopleForBikes retail membership have changed.

Retailer members will no longer be required to pay annual dues, but will commit to promoting individual PeopleForBikes membership (which is currently free for basic members) by displaying a point-of-purchase kit and by sending occasional emails to their customer lists. Retailers will also be asked to support the new PeopleForBikes Retail Roundup program in which customers are asked to round up their purchases to the next dollar to support PeopleForBikes and its efforts to improve bicycling for all Americans. PeopleForBikes has committed to doubling the retail roundup contributions that we collect and we will reinvest every dollar collected (up to $500,000 in 2014) to make bicycling better in the states where the contributions originated.

The new PeopleForBikes will continue to recognize all current dues-paying retailer members for a period of 12 months following their latest payment. New PeopleForBikes retailer member decals (and point-of-purchase display kits) are being sent (in early October 2013) to all current members.

The PeopleForBikes staff is available to answer all questions, comments and concerns. Please email Mitch Marrison (mitch@peopleforbikes.org) or call him at (303/449-4893, ext. 416).

Discounted IMBA Membership

The NBDA is an enthusiastic supporter of IMBA, the International Mountain Bicycling Association, and supports its mission to create, enhance and protect great trail experiences for mountain bikers worldwide.  To learn more, visit imba.com or visit the retail-specific page here. NBDA members are encouraged to support IMBA and can join for a 25% discount, just $75 for NBDA retail member dealers. Retailer members benefit from good relationships with IMBA chapters and affiliated clubs — partners in helping grow mountain biking. IMBA also leverages dealer support by partnering with local, state and federal officials and land managers to accomplish more than a single store could independently.

Free On-site Registration at Interbike

Our partnership with Interbike provides all dealer members free on-site admission to the industry's leading trade event, the Interbike International Bicycle Expo--a savings of $35 per person. The NBDA sponsors, endorses and encourages annual participation by all members. For more information or to register for this year's event, please visit www.interbike.com

The Bike Cooperative

The Bike Cooperative is a retail cooperative with a mission to make successful independent bike stores more profitable. The Bike Co-op helps its member retailers drive traffic, increase revenue and lower their costs with comprehensive marketing services, consumer financing and credit card processing programs, and exclusive product specials and rebates. Bike Co-op Members receive 50% off their annual NBDA membership (offer good on all membership levels). For information on becoming a Bike Cooperative member, visit www.thebikecooperative.com, call TBC Member Services at 1-800-450-7595 or email info@TBCMembers.net and be sure to mention that you are an NBDA member.

NBDA Dealer Forum

There’s a new home for the NBDA Dealer Forum that is now live and available to every NBDA dealer member at www.nbdadealerforum.com

We invite all NBDA dealers to sign up, log in, and discover a new and robust platform for industry discussions focused on independent bike shops. With a clear and simple web interface, users gain control over their experience, visiting whenever it suits them. The forum has several sub-forums devoted to specific topics so participants can focus on issues they care most about, without having to wade through the rest.

The forum is hosted on an industry-leading Vbulletin platform that offers great flexibility and convenience to users, including full support for smartphones. The closed and private nature of the NBDA Dealer Forum is retained, as only bicycle dealers may participate, all current members of the NBDA (and some NBDA staff). No anonymous participation is allowed, and no sharing of posts is allowed outside the forum’s virtual walls without the written permission of the author.

To register visit nbdadealerforum.com today and fill out the application by creating your own user ID (your name) and password and giving us some basic contact information. We’ll double check to make sure you’re a dealer and an NBDA member, and then send you a confirmation.

The NBDA Dealer Forum has been an influential tool to help NBDA members face and deal with the important challenges facing specialty bicycle retailers today.

Sign up today at www.nbdadealerforum.com.

Credit Card Processing Discount

The NBDA has a program available for discount credit card processing, with a solid company that has been doing business with bicycle retailers for many years. Low rates for Visa and Mastercard processing are based on dollar volume and average ticket size. A great program! Contact John Mahan or Jim Parmes at Preferred Card Services; phone 800-656-0077. See them on the web at: www.preferredcard.net

Liability Insurance Referrals

Marsh & McLennan Agency

Marsh & McLennan Agency offers store insurance specifically for bicycle and ski retailers that includes coverage for items not always included in normal policies. This includes shop ride liability, rental liability, repair liability and coverage for demos and loaners.

Marsh & McLennan (formerly RJF) also offers advice on reducing liability that includes an employment law hotline, employee recruiting and hiring advice, drug testing policies, employee handbooks, shop safety, liability checklists and more.

For information on Marsh & McLennan Agency, visit this link online: 


Contact: Scott S. Chapin
Bike and Ski Shop Insurance-Managing Agent
7225 Northland Drive North #300
Minneapolis, MN 55428

ISU Insurance Services of Westlake

ISU has over 35 years of experience with bicycle dealers and manufacturers. The company can write insurance for rentals, tours, group rides, electric bikes, as well as manufacturing or importing bicycles and components. The contact for dealer insurance is Tina Morgan. Kristin Ruda is the agent representing manufacturers and importers. The company has coverage available in all 50 states and is able to shop for insurance with over 200 companies as both broker and agent.

Contact: Lora VanDixhorn
2985 E. Hillcrest Dr. #201
Westlake Village, CA 91362

Associate Membership

The NBDA has a special non-voting membership category for non-retail members for interested individuals, firms, partnerships or corporations that serve as a supplier to the industry or is closely allied to the industry. Their dues help to support the promotion, advocacy, research and educational programs of the association. Associate members receive the monthly newsletter, access to the NBDA member list, and are eligible to participate in the shipping program. >>Associate Member List