Why Join the NBDA?

"Rather than feel alone in the quest for retailing excellence, the NBDA has provided wonderful friends and tools to keep me buoyed in the rough and tough world of the bicycle business."
Dale Brown, Cycles De ORO, Greensboro, NC,  Member 10+ years

Member Benefits


The NBDA has numerous programs designed to help our members strengthen their businesses. The programs include: 

America's Best Bike Shops, a program designed to identify and reward bicycle stores in North America against the highest performance standards in the industry.

Profitability Project (P2), the ultimate Group Experience for the Specialty Bicycle Retailer. This dynamic process brings together successful industry leaders to learn, brainstorm, evaluate and create a more successful business model. 

Buy Where You Ride, a campaign from the NBDA that encourages web shoppers to visit their local bike shops.

P2 Launch, an entry-level version of our P2 program that is designed to help retailers become more successful by reviewing their relevant key performance indicators. 

See all programs provided by the NBDA

Preferred Partners 

Discounts on website services, POS systems, credit card processing, shipping, payroll, and much more!

The NBDA has partnered with companies that provide Products & Services we believe will help retailers be the best they can be. These companies support the NBDA by being Associate members and by offering exclusive discounts to NBDA members. See the Preferred Parters page for more information.

Want to become a preferred partner of the NBDA?  Please contact Brandee Lepak at brandee@nbda.com with your proposal.

Click Here to go to Preferred Partners Page

Newsletter Outspokin'

The blog-style newsletter Outspokin’, is the NBDA’s prime vehicle for giving dealers the kind of information they need. It carries a mix of "how to" features, discussions of industry issues, and progress reports on the NBDA.

NBDA Dealer Forum

The NBDA Dealer Forum is one of the bicycle industry's best networking resources for bicycle retailers. It is designed to help NBDA member retailers stay connected to share information, inspiration and explore a wide range of topics related to the bicycle retail business. 

To register visit nbdadealerforum.com today and fill out the application. We’ll double check to make sure you’re a dealer and an NBDA member, and then send you a confirmation.

For more details, see the NBDA Dealer Forum Information Page.


Cost of Doing Business Study, Industry Overview, U.S. Specialty Bicycle Retailer and More... The NBDA compiles leading statistical studies for the bicycle industry annually. These reports focus on sales, market summaries, top vendors and and in-depth financial profiles of specialty bicycle retailers.  All these reports can be found under the Research and Reports Tab of this site,  and purchased within the NBDA online catalog. Members receive a substantial discount on these reports annually!  A key member benefit.

Liability Insurance Referrals

Marsh & McLennan Agency

Marsh & McLennan Agency offers store insurance specifically for bicycle and ski retailers that includes coverage for items not always included in normal policies. This includes shop ride liability, rental liability, repair liability and coverage for demos and loaners.

Marsh & McLennan (formerly RJF) also offers advice on reducing liability that includes an employment law hotline, employee recruiting and hiring advice, drug testing policies, employee handbooks, shop safety, liability checklists and more.

For information on Marsh & McLennan Agency, visit this link online: 


Contact: Scott S. Chapin
Bike and Ski Shop Insurance-Managing Agent
7225 Northland Drive North #300
Minneapolis, MN 55428

ISU Insurance Services of Westlake

ISU has over 35 years of experience with bicycle dealers and manufacturers. The company can write insurance for rentals, tours, group rides, electric bikes, as well as manufacturing or importing bicycles and components. The contact for dealer insurance is Tina Morgan. Kristin Ruda is the agent representing manufacturers and importers. The company has coverage available in all 50 states and is able to shop for insurance with over 200 companies as both broker and agent.

Contact: Lora VanDixhorn
2985 E. Hillcrest Dr. #201
Westlake Village, CA 91362

Barnett Bicycle Institute

NBDA Members have exclusive access to the Barnett Bicycle Institute, a prestigious mechanic training school in Colorado Springs. At BBI we believe that bicycle mechanics is a science, not an art. Our core philosophy revolves around providing a professional-grade technical education that teaches students methodology and measurable, repeatable processes.
High quality training is one of the surest ways to increase a mechanic’s consistency and quality of work. Come get trained and discover what makes Barnett Bicycle Institute the leading trade school for bicycle mechanics.

PeopleForBikes Retailer Program

PeopleForBikes is the business voice of the $88 billion bicycle industry, committed to getting more people riding bikes more often. Launched in 1999, we are a coalition of bicycling suppliers and retailers, a charitable foundation, and an advocacy army of more than 1.3 million individual supporters. 

PeopleForBikes has invested more than $30 million to make bicycling better, including $2.2 million in local community bicycling project funding. The bicycle industry benefits from more than $654 million in federal, state, and private funding that PeopleForBikes has leveraged.

We invite retailers to join PeopleForBikes and support our work to create a better biking environment for your customers and your business. Engage with resources such as grants, industry reports and research data, and market your business on our Ride Spot platform.

Learn more at peopleforbikes.org. If you have questions about membership please contact Rod Judd, Director of Membership & Development at rod@peopleforbikes.org.

The Bike Cooperative

The Bike Cooperative is a retail cooperative with a mission to make successful independent bike stores more profitable. The Bike Co-op helps its member retailers drive traffic, increase revenue and lower their costs with comprehensive marketing services, consumer financing and credit card processing programs, and exclusive product specials and rebates. Bike Co-op Members receive 50% off their annual NBDA membership (offer good on all membership levels). For information on becoming a Bike Cooperative member, visit www.thebikecooperative.com, call TBC Member Services at 1-800-450-7595 or email info@TBCMembers.net and be sure to mention that you are an NBDA member.

Associate Membership

The NBDA has a special non-voting membership category for non-retail members for interested individuals, firms, partnerships or corporations that serve as a supplier to the industry or is closely allied to the industry. Their dues help to support the promotion, advocacy, research and educational programs of the association. Associate members receive the monthly newsletter, access to the NBDA member list, and are eligible to participate in the shipping program. >>Associate Member List