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Why Join the NBDA?

Member Benefits

Make your bike shop stronger and contribute to the overall health of the independent bicycle dealer network across the country.


  1. Enhanced networking opportunities.
  2. Access to bike market research and newsletter.
  3. Free dealer entry to national trade shows and educational seminars.
  4. Enrollment with the NBDA Dealer Forum.
  5. Discounted freight programs, credit card merchant accounts, and other retail business services.


  • You are a specialty bicycle retailer.
  • You are a bicycle manufacturer, supplier, or distributor.
  • You are a bicycle industry associate, affiliate, agency or sales representative.
  • You are an advocate or a bicycle advocacy organization.
  • You want to support the bicycle retailers of America.


The NBDA has numerous programs designed to help our members strengthen your business.

America's Best Bike Shops

America’s Best Bike Shop

Our legendary program identifies and rewards bicycle stores in North America based on industry best practices.

Profitability Project

Profitability Project (P2)

This program brings together successful industry leaders to learn, evaluate and create a more successful business model.

Buy Where You Ride

Buy Where You Ride

We’ve created a comprehensive marketing campaign that encourages shoppers to visit their local bike shops.

P2 Launch

Super Webinar Series

Our Super Webinars bring you industry news, retail trends, website tips, business planning advice, profitability recommendations, and more!

Preferred Partners 

Discounts on website services, POS systems, credit card processing, shipping, payroll, and much more!

The NBDA has partnered with companies that provide Products & Services we believe will help retailers be the best they can be. These companies support the NBDA by being Associate members and by offering exclusive discounts to NBDA members. See the Preferred Parters page for more information.

Want to become a preferred partner of the NBDA?  Please contact Brandee Lepak at with your proposal.

Click Here to go to Preferred Partners Page

Service Reign
Marsh & McLennan Agency (MMA)
Lightspeed Retail

Outspokin' Newsletter

The blog-style newsletter Outspokin’ is the NBDA’s prime vehicle for giving dealers the kind of information they need. It carries a mix of "how to" features, discussions of industry issues, and progress reports on the NBDA.

Go to Outspokin' now!

NBDA Dealer Forum

The NBDA Dealer Forum is one of the bicycle industry's best networking resources for bicycle retailers. It is designed to help NBDA member retailers stay connected to share information, inspiration and explore a wide range of topics related to the bicycle retail business. 

To register visit today and fill out the application. We’ll double check to make sure you’re a dealer and an NBDA member, and then send you a confirmation.

For more details, see the NBDA Dealer Forum Information Page.


Cost of Doing Business Study, Industry Overview, U.S. Specialty Bicycle Retailer and More... The NBDA compiles leading statistical studies for the bicycle industry annually. These reports focus on sales, market summaries, top vendors and and in-depth financial profiles of specialty bicycle retailers.  All these reports can be found under the Research and Reports Tab of this site,  and purchased within the NBDA online catalog. Members receive a substantial discount on these reports annually!  A key member benefit.

Liability Insurance Referrals

Marsh & McLennan Agency

Marsh & McLennan Agency offers store insurance specifically for bicycle and ski retailers that includes coverage for items not always included in normal policies. This includes shop ride liability, rental liability, repair liability and coverage for demos and loaners.

Marsh & McLennan (formerly RJF) also offers advice on reducing liability that includes an employment law hotline, employee recruiting and hiring advice, drug testing policies, employee handbooks, shop safety, liability checklists and more.

Contact: Scott S. Chapin

Bike and Ski Shop Insurance-Managing Agent
7225 Northland Drive North #300
Minneapolis, MN 55428

ISU Insurance Services of Westlake

ISU has over 35 years of experience with bicycle dealers and manufacturers. The company can write insurance for rentals, tours, group rides, electric bikes, as well as manufacturing or importing bicycles and components. The contact for dealer insurance is Tina Morgan. Kristin Ruda is the agent representing manufacturers and importers. The company has coverage available in all 50 states and is able to shop for insurance with over 200 companies as both broker and agent.

Contact: Lora VanDixhorn

2985 E. Hillcrest Dr. #201
Westlake Village, CA 91362

PeopleForBikes Retailer Program

PeopleForBikes is the business voice of the $88 billion bicycle industry, committed to getting more people riding bikes more often. Launched in 1999, we are a coalition of bicycling suppliers and retailers, a charitable foundation, and an advocacy army of more than 1.3 million individual supporters. 

PeopleForBikes has invested more than $30 million to make bicycling better, including $2.2 million in local community bicycling project funding. The bicycle industry benefits from more than $654 million in federal, state, and private funding that PeopleForBikes has leveraged.

We invite retailers to join PeopleForBikes and support our work to create a better biking environment for your customers and your business. Engage with resources such as grants, industry reports and research data, and market your business on our Ride Spot platform.

Learn more at If you have questions about membership please contact Rod Judd, Director of Membership & Development at

The Bike Cooperative

The Bike Cooperative is a retail cooperative with a mission to make successful independent bike stores more profitable. The Bike Co-op helps its member retailers drive traffic, increase revenue and lower their costs with comprehensive marketing services, consumer financing and credit card processing programs, and exclusive product specials and rebates. Bike Co-op Members receive 50% off their annual NBDA membership (offer good on all membership levels). For information on becoming a Bike Cooperative member, visit, call TBC Member Services at 1-800-450-7595 or email and be sure to mention that you are an NBDA member.

Associate Membership

The NBDA has a special non-voting membership category for non-retail members for interested individuals, firms, partnerships or corporations that serve as a supplier to the industry or is closely allied to the industry. Their dues help to support the promotion, advocacy, research and educational programs of the association.

For Associate Membership benefits, contact us at