Buy Where Your Ride - NBDA
NBDA Event Calendar
NBDA Membership Can Help Your Business Grow
RIDES: Ride It Daily Extended Service
Bicycle Retail Radio

New programs:

Bicycle Retail Radio

Presenting the NBDA's new podcast, Bicycle Retail Radio! Episodes of Bicycle Retail Radio will include recordings of previous webinars hosted by the NBDA as well as industry interviews with some of very exciting guests!

Consulting Services

We have partnered with David DeKeyser, previous owner of The Bike Hub in De Pere, Wisconsin, to offer affordable business consulting services to our members. 

RIDES: Extended Service Plan

Increase revenue (retail & service), customer satisfaction, and consumer retention. With this extended service plan, you make money on the sale of the plan and when customers come back in to use the plan, you are paid shop rates on the service that you provide.

See all of our programs and member benefits:

Benefits of Joining the NBDA

Make your bike shop stronger and contribute to the overall health of the independent bicycle dealer network across the country. In addition to supporting the industry we are all a part of a NBDA membership comes with great benefits for your business and employees.


  1. Enhanced networking opportunities.
  2. Access to bike market research and newsletter.
  3. Free dealer entry to national trade shows and educational seminars.
  4. Enrollment with the NBDA Dealer Forum.
  5. Discounted freight programs, credit card merchant accounts, and other retail business services.


  • You are a specialty bicycle retailer.
  • You are a bicycle manufacturer, supplier, or distributor.
  • You are a bicycle industry associate, affiliate, agency or sales representative.
  • You are an advocate or a bicycle advocacy organization.
  • You want to support the bicycle retailer of America.

Representing the Best in Specialty Bicycle Retail


Having the right data is key to running a successful business. Get access to the latest research so you can make the right decisions.


The NBDA isn't only about business, we work hard to support the entire cycling ecosystem representing all interests of the community. 

Learn More


Stay up to date with the latest industry news and events. Our E-Newsletter is open to everyone and is the easiest way to stay informed. 

Find a member bike shop near you


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