2017 Retail Study (PDF Only)
The 2017 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2016 calendar year, and includes projections from retailers about their views of the market.
Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, technology and challenges in business.
Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues (including wages), and competition from the Internet and mail order.
The U.S. Specialty Bicycle Retail report was conducted in first Quarter of 2017 and released in June 2017. A random sample of approximately 1500 specialty bicycle retailers were invited to participate, and the study is based on 332 usable surveys. The report is 250 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Non-members may purchase the report for $429. Members of the NBDA may buy at the discounted price of $149. Older studies are listed in the on-line catalog and are available for a reduced price.
Table of Contents
Definition of a Specialty Bicycle Retailer
State of the Specialty Bicycle Retail Channel
Business Classification and Services Offered
Bicycle Brands Carried and Sold
The Business Financials and Performance
Factors Influencing the Business
Bike Share Systems
Mobile Bicycle Services
Components of Running the Business
Value of Services to Running the Business
The Importance of Bicycle Advocacy to the Business
The Importance of Interbike to the Business
Challenges Faced by the Specialty Bicycle Retail Channel
Revenue Growth vs. Decline: Key Differences Between the IBD Businesses
A Look at Different Business Models
Electric Bike Shops