2015 Retail Study (PDF Only)
The 2015 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2014 calendar year, and includes projections from retailers about their views of the market.
The U.S. Specialty Bicycle Retail report was conducted in January 2015 and released in July. A random sample of 1,386 specialty bicycle retailers were invited to participate, and the study is based on 162 useable surveys. The report is 225 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Many key aspects of bicycle retailers are covered in depth, including location and size of store, product category mix, brands carried, marketing, technology and challenges in business.
Business confidence questions cover such areas as supplier relations, protected market areas, mass merchants, mail order, employee issues, and competition from the Internet and mail order.
Non-members may purchase the report for $299. Members of the NBDA may buy at the discounted price of $59. Older studies are listed in the on-line catalog and are available for a reduced price.
Table of Contents
State of the Specialty Bicycle Retail Channel
Definition of a Specialty Bicycle Retailer
Business Classification and Services Offered
Performance of the Business
Number of Bicycle Brands Carried and Sold
Impact of Economic Conditions on the Business
Factors Influencing the Business
Running the Business
Issues, Problems, and Challenges Facing the Business
Value of Services to Running the Business
Revenue Forecasts for 2015
Specialty Bicycle Retail Business Models
The Neighborhood Bike Shop
The Advantages of NBDA Membership