P2: The Profitability Project 

Improve your bicycle retail profitability the affordable way

P2: The Profitability Project brings together non-competing retailers to share data, successes, tips, and secrets to building and maintaining bicycle retailer profitability. Members gain access to critical support that would be far costlier through individual consulting. Meet monthly with your group of peers to analyze Key Performance Metrics looking at numbers directly off your P&L.

Now onboarding new members into groups – take your business to the next level and join a P2 group now. Use the link below to submit your first month’s deposit and get started now! Stay ahead of your competition and realize your business’ full financial potential.

Do you wish you had great margin? Is your payroll too high? Is your Service Center Profitable?

P2 can help you decide.

greg mcdonald

“The P2 groups I’m participating in have been incredibly helpful. It’s helped us save almost $85,000 in net profit by analyzing operating expenses, increased our service sales by collaborating and learning from another dealer by staffing to meet historical demand in the moment, and provided comparative metrics to see where we’re winning or losing.

It’s been providing tons of benefits and I’ve grown close to the folks in our group and it feels like there’s more people ‘in your corner’.”

Greg McDonald, Ridley's Cycle
Gillian Forsyth

“P2 has helped me evaluate my service department operations and pricing as well as staffing needs and has added about $20K to my bottom line in one year alone.”

Gillian Forsyth, BFF Bikes
Gary Norkum

“With the help of another P2 member after 27 years we finally developed a list of Core Values that all the staff signed off. It gives a foundation to operate on. The money and time spent in joining a P2 Group will be easily recovered many times over within the first year. If you truly want to improve your bike shop sales, efficiency, organization, service department and customer service, then becoming a P2 member is the best investment you can make for your business.”

Garry Norkum, Cyclepath

Current P2 members are receiving their ROI within one year of being in the program.

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