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Preferred Partners

Member Discounts

These companies represent Products & Services the NBDA believes will help retailers be the best they can be. Preferred partners support the NBDA by being Associate members. 

Want to become a preferred partner of the NBDA?  Please contact Brandee Lepak at with your proposal.
Service Reign

Discount from Service Reign

Service Reign automatically sends a follow up email to a customer after they pick up their repaired bicycle or other service item. If the customer is unhappy with your work, a notification is sent back about the customer who needs immediate attention, allowing you to contact the unhappy customer before they write a bad review and take their business to another shop! NBDA members get a 20% discount and can try it free for 30 days. For more information email or call 303-909-1371.

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Discount from SmartEtailing

A SmartEtailing website is an extension of your physical store, attracting new shoppers and engaging with existing customers. SmartEtailing websites are fully automated, integrated with cycling suppliers, and have the shopping features modern consumers appreciate. New members qualify for discounts on SmartEtailing website packages and services. Retailers must apply for the discount through the NBDA Referral Page.
Marsh and McLennan Agency

Marsh & McLennan Agency - Scott Chapin

Marsh & McLennan Agency provides insurance and risk prevention to protect bike shops, their people and their owners. Managing Agent Scott Chapin is a bike enthusiast. He’s invested in your industry, understands your business and wants to help you! 

Contact Scott to discuss your specific details. Phone: +1 612 759 6350, Email:

lightspeed retail

Discount from FireDrum Email Marketing

FireDrum Email Marketing is the best value in the industry, providing affordable yet powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use drag and drop Email Studio, intuitive campaign automation tools, and industry-best customer support.

Discount pricing for NBDA members is available through the link below:

Preferred Card Services

Preferred Card Services Discount

We are excited about our 32 year partnership with Preferred Card Services. These folks understand the bicycle industry and the various needs of our members, providing excellent customer service with special guaranteed low processing rates for all your Visa, Master Card, American Express and Discover transactions.

As you reevaluate your current card processor let them show you why they are better. For more information on this money saving program and how you may qualify for free NBDA retail membership contact Jim Parmes or John Mahin at 800-656-0077.

Retail Toolkit

Discount from Retail Toolkit

Retail Toolkit (RTK) is an intuitive customer experience management software platform that works seamlessly with Lightspeed and Ascend POS to empower bicycle dealers of all sizes to sell more products at higher margins to more customers. By combining powerful sales and inventory data insights with game-changing Open-to-Buy, staff scheduling and email marketing tools, independent specialty retailers like you can now leverage the data intelligence big box chains and online retailers use every day to save money and make money.

In addition, we proudly power the NBDA's P2 Launch benchmarking program, making its data accessible right inside Retail Toolkit to give you the industry metrics you need to better understand your business’s performance.

Preferred Partner Discount:

NBDA members save up to $500 with FREE Expert Onboarding, which includes Lightspeed and Ascend POS integration, setup, and training, with no contract or commitment required. Sign up today, or schedule a live demo to learn more.


Discount from Primal Wear

When you team up with Primal for your custom cycling apparel, you can be confident that they will be working towards your personal success and the success of your community. With each partner, they blend design, craftsmanship, and service to create extraordinary cycling apparel.

NBDA members get 10% Off Custom and 10% Off Dealer Pricing! Email or call 800.275.6953 to take advantage of the discount.

Fixture Lab

Create your dream store with Fixture Lab

In today’s ultra-competitive retail environment, having a store that truly inspires your customers isn’t a luxury, it’s a necessity. Fixture Lab can be an invaluable partner in making that happen for you. Whether it’s as simple as a few new pedal displays, or as big as redesigning your whole store from the ground up, we have just the right advice and the proven solutions to make your store sing!

NBDA Preferred Partner discounts:

Store fixture special: $100 off any fixture order over $1000, or $500 off any order over $5000!

Store design special: FREE in-depth, custom store remodel budget creation and consultation…a $500 value. Tap our decades of store design, brand development and remodeling expertise with a detailed analysis of your situation. This step alone could save you thousands of dollars!

Contact: (303) 777-2014,

Fixture Lab Website


Payroll Discount from Paylocity

Paylocity has been a leader in payroll and human capital management for over 20 years.  Whether you’re looking for a low-cost, high-value payroll processor, a way to automate the back end of your business, or looking for help with your people, we can tailor the right solution for you.

NBDA members get special pricing and you’ll have a cycling industry veteran to help guide you through the process.  Call today for a quote

Email for a Quote




Discount on Ikeono Business Texting

Connect with your customers easier than ever with Ikeono Business Texting for Lightspeed Retail.


  • Send and receive SMS/MMS text messages using your existing business phone without leaving Lightspeed.
  • Automated messaging based on Lightspeed work order status, and special orders.
  • Text sale receipts and work order quotes to your customer.
  • Automated customer feedback loop to drive positive experiences to review sites and allow you to handle negative experiences quickly.

NBDA Preferred Member Discount: 10% off Monthly Subscriptions

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Serotta International Cycling Institute

The Serotta International Cycling Institute provides comprehensive education and certification in bicycle fit services. 

Class discount: 10% off our level II class after the completion of our online prerequisite course.  Use Discount code: nbdasici10 at check out.