Preferred Partners

Member Discounts

These companies represent Products & Services the NBDA believes will help retailers be the best they can be. Preferred partners support the NBDA by being Associate members. 

Want to become a preferred partner of the NBDA?  Please contact Brandee Lepak at with your proposal.

Discount from Service Reign

Service Reign automatically sends a follow up email to a customer after they pick up their repaired bicycle or other service item. If the customer is unhappy with your work, a notification is sent back about the customer who needs immediate attention, allowing you to contact the unhappy customer before they write a bad review and take their business to another shop! NBDA members get a 20% discount and can try it free for 30 days. For more information email or call 303-909-1371.

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Discount from SmartEtailing

A SmartEtailing website is an extension of your physical store, attracting new shoppers and engaging with existing customers. SmartEtailing websites are fully automated, integrated with cycling suppliers, and have the shopping features modern consumers appreciate. New members qualify for discounts on SmartEtailing website packages and services. Retailers must apply for the discount through the NBDA Referral Page.

Marsh & McLennan Agency - Scott Chapin

Marsh & McLennan Agency provides insurance and risk prevention to protect bike shops, their people and their owners. Managing Agent Scott Chapin is a bike enthusiast. He’s invested in your industry, understands your business and wants to help you! 

Contact Scott to discuss your specific details. Phone: +1 612 759 6350, Email:

Discount from Lightspeed

Did you know that NBDA members qualify for a discount on their POS system? 

From smart inventory management tools to an integrated eCommerce platform, loyalty programs, deep analytics and much more, Lightspeed is an all-in-one retail technology tool.

Preferred Card Services Discount

We are excited about our 32 year partnership with Preferred Card Services. These folks understand the bicycle industry and the various needs of our members, providing excellent customer service with special guaranteed low processing rates for all your Visa, Master Card, American Express and Discover transactions.

As you reevaluate your current card processor let them show you why they are better. For more information on this money saving program and how you may qualify for free NBDA retail membership contact Jim Parmes or John Mahin at 800-656-0077.

Discount from Retail Toolkit

Retail Toolkit (RTK) is an intuitive customer experience management software platform that works seamlessly with Lightspeed and Ascend POS to empower bicycle dealers of all sizes to sell more products at higher margins to more customers. By combining powerful sales and inventory data insights with game-changing Open-to-Buy, staff scheduling and email marketing tools, independent specialty retailers like you can now leverage the data intelligence big box chains and online retailers use every day to save money and make money.

In addition, we proudly power the NBDA's P2 Launch benchmarking program, making its data accessible right inside Retail Toolkit to give you the industry metrics you need to better understand your business’s performance.

Preferred Partner Discount:

NBDA members save up to $500 with FREE Expert Onboarding, which includes Lightspeed and Ascend POS integration, setup, and training, with no contract or commitment required. Sign up today, or schedule a live demo to learn more.

Discount from Primal Wear

When you team up with Primal for your custom cycling apparel, you can be confident that they will be working towards your personal success and the success of your community. With each partner, they blend design, craftsmanship, and service to create extraordinary cycling apparel.

NBDA members get 10% Off Custom and 10% Off Dealer Pricing! Email or call 800.275.6953 to take advantage of the discount.

Create your dream store with Fixture Lab

In today’s ultra-competitive retail environment, having a store that truly inspires your customers isn’t a luxury, it’s a necessity. Fixture Lab can be an invaluable partner in making that happen for you. Whether it’s as simple as a few new pedal displays, or as big as redesigning your whole store from the ground up, we have just the right advice and the proven solutions to make your store sing!

NBDA Preferred Partner discounts:

Store fixture special: $100 off any fixture order over $1000, or $500 off any order over $5000!

Store design special: FREE in-depth, custom store remodel budget creation and consultation…a $500 value. Tap our decades of store design, brand development and remodeling expertise with a detailed analysis of your situation. This step alone could save you thousands of dollars!

Contact: (303) 777-2014,

Fixture Lab Website

Payroll Discount from Paylocity

Paylocity has been a leader in payroll and human capital management for over 20 years.  Whether you’re looking for a low-cost, high-value payroll processor, a way to automate the back end of your business, or looking for help with your people, we can tailor the right solution for you.

NBDA members get special pricing and you’ll have a cycling industry veteran to help guide you through the process.  Call today for a quote

Email for a Quote