Kent Cranford - Board Chair
Motion Makers Bicycle Shop - Asheville, NC

Kent purchased the original Motion Makers in 2007, and then opened the Asheville location in 2010.  His love for bikes began when he started racing BMX bikes in the late 70's. He worked in different bike shops through high school and college.  Eventually, he landed industry jobs with Litespeed and Specialized, but the draw to own his own bicycle shop in "the greatest cycling region in the U.S." could not be ignored.  Kent has been an advocate for the regional trails and bike facilities for over 20 years and believes in his store's motto of "We Sell Happiness".  Motion Makers is an Elite Specialized store, and is one of the largest in the region.

Peter Henry - First Vice Chair
Landry's Bicycles - Massachusetts (7 locations) 

Peter started in the bike industry when he graduated in 1974, and bought his first shop from Leon Landry in 1975, just in time for the end of the Bike Boom.  With his late wife Jeanne they operated as a ‘mom and pop’ sized shop into the ‘1980s, and with his brother Tom as an additional partner they became multi-store in 1990.  Peter was drawn to bike retail because he loved fixing bikes; he listed his occupation as “bicycle mechanic” into the 90s.  But after growing to 4 stores in 1996, shifted his focus to financial management of the business.  Peter has been a member of the NBDA’s Profitability Project since it started in 2012.

Amelia Kegel - Secretary
Wheel & Sprocket - Milwaukee, WI

Amelia was born into the bike industry as the oldest daughter to Chris Kegel of Wheel & Sprocket. Her love for cycling started young with family bikes that scaled up to cycling tours across the US and Canada.

After graduating college in Vancouver, BC with a Forestry and Natural Resource Conservation Degree, Amelia moved back to Milwaukee, WI to pursue her career in the bike industry. Amelia has been heading the marketing and events departments at Wheel & Sprocket for the last 5 years, helping to find creative ways to get more people on bikes while focusing on year-round cycling initiatives. Amelia has been active in cycling advocacy locally and nationally from serving as chairperson for the Milwaukee County Trails Council, to speaking engagements like the recent Places for Bikes National Conference.

Chad Pickard
Spoke-n-Sport - South Dakota (2 locations)

In 6th grade Chad took apart and rebuilt his first coaster brake hub.  It was that curiosity that kept him working in bike service shops from the age of 14 till buying Spoke-N-Sport in 2001.  Mountain bikes and Hans Rey ignited his passion for technical trail riding a few years later.  Chad's work experience is almost 100% bike stores but he is always looking to other industries to improve the customer experience in his two stores.  Chad serves on the bike committee in Sioux Falls and has played an active role in defending the rights of cyclists at the state level including the most recent 3 foot / 6 foot passing law.

Mike Jacoubowsky - Second Vice Chair

Chain Reaction Bicycles - Redwood City, CA

Mike Jacoubowsky and his brother, Steve, have owned Chain Reaction Bicycles for 36 years, with two location on the San Francisco Peninsula.  Mike serves on Redwood City's Complete Streets Committee, working to make Redwood City a better place for bikes and feet.

Phil Cohen - Treasurer

Chain Reaction Bicycles, Evans, GA

Phil has been the owner of Chain Reaction Bicycles in Evans, GA since 1991.  He began his career in the bicycle business in 1983 as a mechanic and salesperson.  Phil's many cycling pursuits have included triathlons, bike racing, touring, randonneuring, recumbent riding, commuting, and riding the tandem with his wife and daughters.  Phil serves his community on several boards, merchant associations, and founded and runs the largest bicycle event in his area. "I am working to make cycling better in my community and hope to equally make a difference at the national level as a member of the NBDA board."

NBDA Staff

Brandee LepakRachelle Schouten
PresidentAdministrative Coordinator