“Bikes Build…” Two simple words that deliver a very powerful message. Followed by almost any positive word, they can be turned into an enticing emotional campaign. Highly adaptable. Scalable. And useable by multiple groups, each with a sense of ownership, on both a local and national level. The NBDA designed the “Bikes Build…” program to help retailers reach multiple audiences within their community. The download files contains art work and style guidelines for web, print or outdoor campaigns, which you can tailor for your particular markets and needs, all working off the concept that, like Lego blocks, bikes can be used to build almost anything.
If you have any questions about the campaign, the files we’ve created and/or how to modify/create your own “Bikes Build…” assets, please do not hesitate to contact us at firstname.lastname@example.org